In Praise of the Little Things, Part 3

Yesterday we saw some tiny black & white battle scenes, originally published at just one by two inches. Today let's look at some more miniature illustrations - this time in colour and in what I'll describe broadly as a variety of "1950s storybook styles."



First, here are five vignettes from a 1952 ad for M&Ms, also published at about one by two inches.











Here's a 1957 ad for Dutch Boy Paints with some terrific little stylized spots...







A 1950s ad for Telechron Timers...











One of a series of ads by an artist named Calle (I have another one here). Does anyone know any more about him/her?





Finally, a sweet little cartoony spot signed "W. Fitch" from this 1957 Dial soap ad...





*If mid-century artwork of this type is your cup of tea, I have two sets on Flickr you'll want to explore:

Ads with Story Book Styles and Ads with Cartoon Elements

Enjoy!