Mike lived and worked in a large apartment in London’s Chelsea district, and with its white walls and modern furniture, it was very much in the mood of the times. By now, in addition to his Jaguar, Mike also owned a Lotus, which he raced professionally, achieving twelve wins, two seconds, and one third.
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Women’s magazine illustration was at its height at this time.
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One of Mike’s major clients was Woman magazine, which, under the brilliant editorship of Mary Grieve, and with George (Tiny) Watts as art editor, was the world’s greatest selling weekly magazine for women, with weekly sales of 3.5 million. We could have sold more, but didn’t have the printing capacity to produce more copies. Its sales are now down to around 275,000 copies every week.
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The early to mid-sixties had been a period of exciting artistic experimentation for many of the illustrators...
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... but by the end of the decade the readers were starting to disappear. The commercial television companies started to obtain larger portions of the available advertising revenue, and newspaper and magazine page counts went down.
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In common with the illustrators working in the USA, the illustrators working in the United Kingdom started to feel the pinch. There was a decline in the interest in fiction in women’s magazines, and for some reason art directors and art editors started asking the illustrators to produce more highly finished work, and they increasingly turned to photography instead of illustration.
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In common with all illustrators, Mike wasn't very pleased about this. He wasn't worried, just annoyed at they way things were changing.
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Mike has tremendous energy, and always had great faith in his ability. However, he felt the need to create new markets for himself and prepared experimental work on a speculative basis.
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(A private commission for a charity sale run by Sybilla Edmondstone, the Chicago heiress, who had Sybilla’s Club in London’s West End named after her. Another of Mike’s 2 and 3D combinations. Frost and Reed later published the painting as a print.)
The three lovely illustrations presented to Willie Landels, which were shown in yesterday's post, were part of this process of experimentation.
Continued tomorrow
* Bryn Havord was assistant art director of Woman magazine in the late '50s and early '60s. From 1963 to 1965 he was associate editor and art director of Woman's Mirror; both of which were published in the UK. During that time he commissioned work from all the leading British Illustrators including Michael Johnson, Walter Wyles, Brian Sanders, Eric Ernshaw and Gerry Fancett.
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